Creative Closing Gift Ideas for Real Estate Agents

As a real estate agent, you should be concerned not just about your online reputation but also about building relationships offline. One of the best ways to build your real estate business is not by spending thousands of dollars on marketing campaigns, but by increasing referrals. This means you must ensure every client walks away satisfied and willing to tell their friends and family members about you. How can you leave a lasting impression on clients after a closing? With a personal and thoughtful gift, of course. Here are some of the best gifts a real estate agent can give to clients at closing.

 

Here are some suitable closing gift ideas:

Cleaning Service: Many home buyers will want to hire a professional to clean carpets and scrub down a house before moving in. Knowing this, you can gift these services to your clients ahead of time to show them that you care about the first experiences they have in their new home. Instead of having to worry about cleaning, help your clients spend time creating special memories in their new home instead.

 

Movie Tickets, Dinner, Drinks: To help your clients take a load off and unwind from the stress of buying a home, consider gifting them movie tickets. It’s a wonderful way to help encourage them to get out and explore their community or neighbourhood. If you really want to impress them, make an entire date out of it by also including a restaurant gift card and a Taxi or Uber to help them get from one location to another throughout the night.

 

Housewarming items: Many agents think of a closing gift as a housewarming gift, which is a great approach to take. Consider buying your clients a nice set of wine glasses with a bottle of wine, or a gorgeous vase to display in the entryway of their home. Anything they can put in their new home will be greatly appreciated—and they will think of you every time they pass by it!

 

Picture frame: If your clients are first-time homebuyers, gift them with a picture frame that says “Our First Home” or something similar. But, this gift requires a bit of planning. You should try to take a picture of your clients in front of the home prior to the closing without divulging what you have in mind. Then, when you give the gift, you can have the picture you took already placed inside the frame. Clients will be blown away that you went above and beyond to surprise them with this thoughtful gift.

 

So, it’s beyond a sale. It’s important to note that gifts are not meant to be advertising material for your real estate business. No one wants a keychain with your face or brand on it. If you worry too much about using gifts to get referrals, it will come across in your gifts and your clients will notice. Instead, focus your energy instead on really getting to know your client and providing them with a meaningful, personal gift that illustrates to them how much you care.

Sales end. Relationships don’t. Make your business relationships thrive. That’s how you stay in good business and continue a vibrant circle of new and repeat sales.